Privacy statement

When you visit our website, order products or, for example, sign up for our newsletter, we (Smartblinds B.V.) process your personal data. “Personal data” means all information about natural persons. This includes information such as names, telephone numbers, addresses and email addresses. We would like to inform you clearly about how we process your personal data and how we protect your privacy. In this privacy statement, we explain, among other things, for which purposes we process your personal data in this context, on which legal bases this is based and what your rights are based on the General Data Protection Regulation (GDPR).

Types of personal data

We process the personal data you provide to us, for example, because you order products from us, sign up for the newsletter or contact us. We also process certain personal data through the use of cookies and similar technologies. You can find more information about the processing of personal data in that context in our cookie policy, which can be reviewed here. Insofar as certain information does not appear from such, the information from this privacy statement applies.

Where this privacy statement refers to processing by us, this may also mean processing by processors or other recipients engaged by us. The recipients concerned are mentioned in this privacy statement.

Purposes of the processing

We only process your personal data if and insofar as this is necessary for our (legitimate) purposes. In that context, we process your personal data for the following purposes:

1. if you create an account: creating and facilitating the login with accounts on the webshop;
2. if you make a purchase as a ‘guest’: facilitating purchases as a ‘guest’ on the webshop;
3. facilitating the ordering process, the execution and delivery of orders (including ordering samples);
4. invoicing orders;
5. informing you about the status of your order;
6. receiving and making payments;
7. order registration, so that we can be of service to you even after your order;
8. sending surveys about your experiences with Smartblinds, when you have ordered from us;
9. the handling and follow-up of any complaints;
10. sending digital newsletters by email with information about Smartblinds and our products;
11. hosting our website;
12. keeping (financial) accounts;
13. keeping client records;
14. sending a request by email to leave a review;
15. offering the possibility to chat with us via the website, in order to be able to offer support and advice;
16. receiving and following up on completed contact forms; informing you about updates in the software associated with our products;
17. enabling and facilitating email traffic;
18. complying with legal retention obligations.

Processing principles

We only process your personal data if and insofar as a processing basis within the meaning of the GDPR applies. We describe the applicable legal bases of the processing of personal data below. In doing so, we indicate for which of the purposes (numbered above) the legal bases apply. For some processing purposes, multiple legal bases apply.

Performance of a contract

Some of the personal data processing takes place because this is necessary for the performance of a contract to which you are a party or to take measures at your request prior to entering into a contract.

This basis applies to the processing of personal data for the purposes described above under 2, 3, 4 and 6.

Legitimate interests

Part of the processing of personal data takes place on the basis of our legitimate interests. These interests lie in enabling orders and payments, good and efficient business operations, being able to respond to contact requests, receiving your feedback and being able to offer a website.

This basis applies to the processing of personal data for the purposes mentioned above under points 1 to 9 and points 11 to 18. For questions about the balancing of interests in relation to the above, you can contact us via the contact details at the bottom of this document.

Consent

Part of the processing of personal data takes place on the basis of your consent (or that of your parent(s) or legal representative, if you are not yet 16 years old or if this is necessary for another reason). If you have given your consent, you can always withdraw it. This does not affect the lawfulness of the processing of your personal data in the period that your consent was granted and you had not yet withdrawn it.

We base the processing for the purposes mentioned above under 7 and 10 on your consent.

Legal obligations

Finally, part of the processing of your personal data takes place because this is necessary to comply with legal obligations imposed on us.

 

 

This basis applies to the processing of personal data for the purposes described above under 12 and 19.

Provision of your personal data

You are not statutory or contractually obliged to provide your personal data to us. However, the provision of a part of your personal data is a requirement necessary to, for example, process your order, to be able to send you the newsletter or to respond to a contact request. If you do not provide that personal data, you may not be able to place an order, you may not be able to register for the newsletter or we may not be able to respond to your contact request(s).

Recipients of your personal data

We share your personal data with third parties if this is necessary for the aforementioned purposes. For example, hosting parties and parties from whom we purchase administration software and other tools. We provide your personal data to the following recipients, insofar as necessary:

• Zendesk Inc.;
• Hipex B.V.;
• TriMM Multimedia B.V.;
• United Parcel Service, Inc.;
• Mollie B.V.;
• Exact Holding B.V.;
• Trustpilot A/S;
• Microsoft Corporation;
• The parent company of Smartblinds b.v.;
• De Nieuwe Zaak eCommerce B.V.;
• Amazon Web Services, Inc.;
• Atlassian Pty Ltd;
• BrowserStack, Inc.;
• Inspired Thinking Group (ITG) Limited;
• Criteo SA;
• Google LLC;
• Dropbox, Inc.;
• Facebook, Inc.;
• KPN B.V.;
• LogMeIn, Inc.;
• The Rocket Science Group LLC;
• Spotler Nederland B.V.;
• Oracle Corporation;
• Alchemer LLC;
• Tripolis International B.V.;
• Wingify Software Private Limited.

Retention period of personal data

We will not process your personal data for longer than is necessary to achieve the previously described objectives. We store personal data that are necessary to comply with the fiscal retention obligations for 7 years, to be counted from the moment that the "currentness" of the respective personal data expires (in other words, from the moment that the personal data is no longer current for the business operations).

Rights of data subjects

If your personal data is processed, you have several rights based on the GDPR. We describe these below.

Right to access, correct and delete data

You have the right to be informed by us whether we process your personal data and to view this personal data and certain information about the processing thereof, insofar as this does not affect the rights (such as privacy rights) and freedoms of others.

In addition, you have the right to have personal data corrected that is incorrect or incomplete but that is processed by us.

Under certain circumstances, you also have the right to have your personal data deleted. This is the case:

1. when the personal data is no longer necessary for the purpose for which it is processed;
2. when the personal data is processed based on your consent, you withdraw that consent and no other legal basis applies for the processing;
3. if you object to the processing of your personal data and there are no more compelling reasons for the processing;
4. when the personal data has been unlawfully processed;
5. when the personal data must be removed based on a legal obligation of the respective data controller;
6. when the personal data is collected in the context of the provision of so-called “information society services” to children under the age of 16.

Right to restriction of processing

You have the right to temporarily “halt” the processing of your personal data. This is possible in the following cases:

1. You have disputed the accuracy of your personal data. In that case the restriction applies for a period that makes it possible for us to check the accuracy of the personal data;
2. The processing of your personal data is not legitimate and you have opposed to the erasure of the personal data. Instead, you have requested a limitation of the use of your personal data;
3. We no longer need your personal data for the processing purposes, but you need this personal data yourself for the establishment, exercise or substantiation of a legal claim;
4. You have objected to the processing of your personal data and are waiting for the answer to the question whether our legitimate ground for the processing override yours.

Right to transferability of data

Under certain conditions, you have the right to obtain the personal data you have provided to us in a structured, commonly used and machine-readable form. You can then transfer this personal data to another party. You can also ask us to transfer your personal data directly to the other party.

The right to transferability only applies to provided data that is processed by automatic means and that is processed on the following legal bases:

1. your consent (or that of your parent(s) or legal representative); or
2. the necessity of the processing for the performance of a contract to which you are a party.

Right of objection

Under certain circumstances, you may object to the (further) processing of your personal data. We will then stop the processing, unless there are compelling legitimate grounds for the processing of your personal data.

Identification upon exercise

Your aforementioned rights can be exercised by means of a written request to us (including a request by email). We may ask you to identify yourself.

Right to file a complaint with a supervisory authority

You have the right to file a complaint with the supervisory authority (in the Netherlands, the Dutch Data Protection Authority). This can be the case, for example, if you believe that the processing of your personal data is not in line with the applicable legislation or if you otherwise have a complaint.

Contact us

If you have questions, comments or complaints regarding this privacy statement, the processing of your personal data or the exercise of your rights, you can contact us via service@smartblinds.com or +31851306287.

Changes

We may change this privacy statement. We will publish any new versions of this privacy statement via our website.

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